TREATMENT
Producer/director/editor - Mitch Morton Client - UTC sheffield
Title: Modified lifestyle
Form and genre: The form will be a short film. It will fall into the genre of a documentary.
Content and style: The documentary is going to be about the car lifestyle and what modified cars mean to people. so the main bulk of the documentary will be of cars and events involving them for example car meets and shows. I will also have interviews which include modifiers saying what cars mean to them. The film will also include chilled out music to show the laid back lifestyle of cruising.
Position in the market: This film will be aimed to be showed at film festivals such as dockets and then be released on the internet on websites like youtube and Vimeo.
Target audience : My target audience for this project would be those that are into modifying cars and the car cruising scene. The age bracket for this film will be between 18 and 35 and will fall into the social category of ABC1 as the lifestyle needs a lot of disposable income in order to be able to modify cars.
Locations:
- peak district country roads
- modifiers garages
- car meet locations vary
Legal and ethical considerations :
- Make sure the promotion of illegal street racing and modifications is not in this documentary and only the promotion of legal actions are included.
- Make sure that consent is given when filming cars as it contains the registration plate which some drivers don't want broadcasted.
- No offence is given to any group or single person in the film.
Equipment:
(Provided free by UTC Sheffield College)
Camera –GOPRO Hero, Canon 650D DSLR
Sound - rode shotgun microphone, portable recorder
Mounts – GOPRO mounts,Tripod,slider,
Lighting - various LED lights
Narrator - In 2013 there was a record of 32 million cars on the roads in the UK. With these stats It is proven that the car is becoming a larger part of our lives than ever, some more than others. Large majority of the uk’s population see the car as a mode of transport, others, see it as much more. The underground modified car scene is a hidden culture which is far from just a group of mates in a car park, it is in its own right a lifestyle. It brings people together over one common interest forming one big community sparking conversations with people from every kind of back ground possible all with different rides from Nissan GT-R’s right down to vauxhall corsa, all of which show the same passion and pride in what they run. That is the modified lifestyle.
Narrator question - why do you modify cars?
Interviewee - Makes it my own, i want to make it faster, i like to look at my car and think how can i make it better or faster or just more better looking.
Second interviewee - I like to put my own touch on just a standard car and it just makes me who i am. im always thinking about cars like whats my next mod or how i can change something I've already done to make it better. Its this constant evolve what keeps me excited it creates its own story, to me its much more than a car.
Narrator question - what do you like most about the modified community?
interviewee - Every one is so friendly and I've never once felt intimidated or threatened, yes there is banter and friendly insults but thats with anything. Its my way of socialising and meeting new people, cars is just the perfect convosation starter. and when start talking about cars with someone it could go on for hours haha. Another thing i love about this community is that every one is different and its the same with the cars, no two cars are the same and i guess thats the beauty of it, making your car a one off version.
Narrator question - what do you love about driving?
Risk Assessment
Requirements
Budget
Gantt chart
Production schedual
